Owned and operated by Gary Lefkowith. Gary has been Promoting & Producing Records for over 35 years.
Add Promotion will provide you with the service and guidance to promote your music to commercial radio. Whether you are a major label artist, independent label artist or a completely independent artist, we have the experience, knowledge and background to get you heard. Our campaigns to radio involve constant contact with radio programmers to ensure that your music is heard by the appropriate people at radio stations across the country making sure your song gets aired.
We provide you with weekly reports reflecting music adds and spins to their playlist obtained not only from the stations but also from industry monitored websites: Nielsen BDS/Billboard, Mediabase, CMJ, FMQB and New Music Weekly.
Radio Promotion or Record Promotion can best be described as pitching a finished recording to Radio Programmers across the country. Usually the persons I speak with are the Music Directors or Program Directors. In some instances, artists choose to start this process locally or regionally. Traditionally, radio exposure is the best way for a recording artist and a song to gain exposure and subsequently generate income from independent record sales, or recording contracts. There are other obvious routes of marketing, such as live performance and Print Media, but getting a song played on the radio is usually the golden bullet for success!
There are many different radio formats. Gary has spent most of his career promoting records to Top 40 or CHR Stations. One of the benefits of promoting, or as they say in the business "working" these types of stations is that, this is the format we usually associate with a Hit Records, and can encompass many different musical genres; Pop, Rock, R&B, Hip Hop, even County to some degree. Gary promoted songs for Shania Twain, Lee Ann Womack, & LeAnn Rimes that became extremely successful at Top 40. In fact Gary has worked almost all genres to Top 40 at one time or other. Hip Hop artists like Jay Z and Eminem, as well as Rock'n Rollers like Mick Jagger and Joan Jett. Gary also successfully promoted Dance Artists such as Donna Summer, Vengaboys and the legendary Chubby Checker. It's a great format because it basically embraces any music that has the potential for a mass appeal audience. Gary also works other radio formats including Straight Country, R&B, and Hip Hop. Gary's first entrée into the business was actually with College Radio Promotion & currently does a lot of Rock and Alternative Records, even AAA tracks.
Add Promotion also specialize in New and Up & Coming Artists. Secondary Radio has been a great vehicle for success. Basically the secondary markets are smaller un-monitored stations that the Major Recording Labels don't care about as much as they do the large markets. Essentially the major labels put most of their energy into big stations and big markets which leaves a convenient vacuum for Gary to go to the smaller stations and get a break with new product. From many years of promoting highly successful records, Gary has many relationships with music programmers in the secondary markets, who pay attention to the artists brought to them. Most music directors in smaller markets may not be inundated as much as a larger markets, but they are still extremely busy and in most instances will shun calls from someone they don't know, especially a new artist. It's Gary's ability to have contact with these Secondary Market Programmers that have driven much success in breaking new acts, and subsequently securing Record Deals.
Gary Lefkowith is President of Chubby Checker's record label TEEC which is distributed by RED, a Sony Music Company. In 2002 Gary began his musical & business association with Chubby Checker, as a record Producer & Promoter. Gary formed a partnership with Mike Rogers, as The Hill & HiFi.
Gary is best known for his Promotion work at Top 40, but all through his career he has had successful Radio Campaigns at many different Radio Formats. These include: Adult Contemporary, Rhythmic, Urban, Alternative, Rock, Smooth Jazz, Country & Gospel, as well all Non-Com & College. At all these Radio Formats, Gary has had substantial Chart Success - recently a Top 30, at both AC & Smooth Jazz. Viennie V at AC and Robert Lee Revue at Smooth Jazz, were both Indie Label Release.
Gary Co-Produced Chubby Checker's latest Song "Changes" with his partner Mike Rogers & Promoted it Successfully to Gospel & AC - # 31 on the Mediabase's Gospel Chart & # 43 on the Monitored AC Chart. "Changes" is Chubby Checker's biggest selling Record in 30 years & his Most downloaded Track in the digital era, on i-tunes. Sirius XM's The Blend & Praise have played Chubby's "Changes" extensively.